Strategic alliance forms to boost retail and consumer brand performance through industry knowledge, advanced technology, and AI integration.

The Parker Avery Group and Novulis are excited to announce a strategic partnership to deliver meaningful business outcomes to retailers and consumer brands by combining deep industry experience with the power of Microsoft technology and the enablement of AI. This partnership brings together the seasoned expertise of both companies to address critical challenges across inventory productivity, revenue variability, and margin pressure.

Novulis, known for its track record in delivering successful Microsoft digital transformation programs, will contribute its deep knowledge of Azure Cloud Services, Dynamics 365, Power Platform, and Data Analytics. The company’s proactive approach to solution maintenance ensures that clients receive continuous value and optimized performance.

Parker Avery's extensive retail and consumer brand industry expertise and analytics capabilities complement Novulis by addressing critical merchandising, product development, and supply chain management challenges.

The Unified Demand Signal Solution

The combined Parker Avery/Novulis expertise enables businesses to harness a unified demand signal across all functions, breaking down silos and fostering collaboration. Built on Azure, Parker Avery’s AI-enabled demand analytics platform, Enterprise Intelligence, produces an accurate unified demand signal that improves operational efficiency and financial outcomes through better decision-making.

Enterprise Intelligence provides a single, consistent view of demand, opportunities, risks, and constraints across all business functions. Business users collaborate cross-functionally by making adjustments at their level of granularity and metrics. Those decisions are surfaced to the rest of the organization through the demand signal. For example, a change in promotion price will impact unit demand from distribution centers. This unified approach is crucial for optimizing inventory management and pricing, enhancing sales forecasts, and ensuring that supply chains and operations are responsive to business decisions.

The strategic benefits of this partnership are substantial. Businesses can expect up to a 10% reduction in inventory investment, a 1-3% increase in revenue through optimized allocation, and a 2-4% improvement in gross margins with hyper-localized assortments.

"Partnership with Novulis’ Azure technical deployment expertise allows us to offer a solution that empowers retailers with a holistic view of their operations.”

– Robert Kaufman, CEO, The Parker Avery Group

"Together, we are poised to deliver transformative solutions that not only respond to current demands of the industry but also anticipate and shape the future of retail."

- Jony Lawrence, CEO of Novulis

Shared Vision for Retail Success

Robert Kaufman, CEO of Parker Avery, elaborates on the partnership's significance: "The traditionally fragmented nature of retail data hinders effective decision-making. Partnership with Novulis’ Azure technical deployment expertise allows us to offer a solution that empowers retailers with a holistic view of their operations. By harnessing actionable insights, retailers can optimize inventory, impact margins, and achieve sustainable growth."

As the retail landscape continues to evolve, the collaboration between Novulis and Parker Avery offers a unique opportunity to embrace transformation meaningfully and stay competitive. Retailers now have a solution that can quickly transform operations, enabling sustainable efficiencies, growth, and long-term success.

Curious to learn more about this transformative solution? Connect to us today!